The category rewards agencies that deliver strong business results, make audience engagement more effective and change how brands reach people. That is a higher bar than running a good campaign.

The NEXT Awards are organised by MARKETECH APAC, the regional marketing and technology publication, as part of its What’s NEXT in Marketing series. This second Indonesian edition covered 49 categories across campaigns, agencies, individuals and teams. Agency entries are scored on performance, culture, innovation and influence, each weighted equally, and the judging was overseen by senior marketing leaders from companies including Mondelēz International, Prudential and VinFast.

For us, the recognition validates a way of working. Nord & Smith is the first and the most accurate data-driven out-of-home media agency in Indonesia, built on the belief that OOH can be planned, measured and judged as rigorously as any digital channel. We treat location and audience movement as planning inputs from day one, and we hold our work to the standard of business results rather than impressions alone.

An innovative media agency, then, is one that can show the thinking and the numbers behind the idea. Bronze at the NEXT Awards Indonesia 2026 tells us that approach is working, and it pushes us to keep raising the bar for our clients. Thank you to our clients, partners and team for making it happen.

Get your OOH campaign planned and executed with the right strategy with Nord & Smith, the most accurate data-driven OOH agency you can definitely trust.